William Moorcroft toby jug modeled by Douglas V. Tootle and produced by Kevin Francis Ceramics of Stoke-on-Trent, England, in a 1991 limited edition of 350. William Moorcroft (1872 - 1945) was an English potter who founded the Moorcroft pottery business. In 1897 Staffordshire pottery manufacturers James Macintyre & Co. employed Moorcroft as a designer and within a year he was put in full charge of the company's art pottery studio. In 1913, Moorcroft set up his own factory at Cobridge and the business succeeded. Much of the output was sold through Liberty & Co. and Tiffany in New York City. In 1928 Queen Mary made him "Potter to the Queen" through a Royal Warrant, which was stamped on the pottery.