North Staffordshire Fife Player character jug designed by Zoe (Valerie) Annand and produced by Royal Doulton of Burslem, England, as the 2006 Royal Doulton International Collectors Club issue. The Prince of Wales' North Staffordshire Regiment was originally known as the Old Sixty-fourth North Staffordshire Regiment. It was formed as the second battalion of the Eleventh Foot in 1756, becoming the Sixty-fourth Foot in 1758. This regiment boasts many honors through its proud history including seeing action in the Seven Years War, the French Revolutionary War, Napoleonic Wars, Boer War, Afghan War, and the First and Second World Wars. Five Victoria Crosses have been awarded to members of the regiment, four of which were during the First World War. The fife player, along with the drummer, provided inspirational music and entertaining melodies to encourage soldiers onward as they marched across fields and through woods. While not as critical during battle as the drummer or bugler, the fife player, with his small hand-crafted flute, arguably did more for boosting overall morale than either of his compatriots. A fife flute and music score form the handle of the jug.