Ken Bruce & Pudsey character jug produced by Bairstow Manor Pottery of Hanley, England, circa 2010. Kenneth Robertson Bruce (1951- ) is a British broadcaster who is best known for hosting his long-running weekday mid-morning show on BBC Radio 2 from 1986 to 1990, and then again since 1992. Pudsey Bear is the official logo of BBC's Children in Need charity program that has raised over 1.5 billion pounds for disadvantaged children and young people in the UK since 1980. Ken Bruce hosted many Togs supporting BBC's Children in Need events during his Breakfast Show program. Pudsey is the handle of the character jug.