Elvis "Viva Las Vegas" character jug modeled by Timothy Potts and produced by Royal Doulton of Burslem, England, in a 2007 limited edition of 1,700. Elvis Aaron Presley (1935-1977) was the rock and roll idol of the 1950s and 60s. Since his untimely death he has become a cult figure. In 1954, Elvis began his singing career with the legendary Sun Records label in Memphis. By 1956, he was an international sensation. With a sound and style that challenged the social and racial barriers of the time, Presley ushered in a whole new era of American music and popular culture . He starred in thirty-three successful films, made history with his television appearances and specials, and knew great acclaim through his record-breaking live concert performances. Elvis is regarded as one of the most important figures of twentieth century popular culture. A motorcycle, TCB Lightening, Memphis Police badge, dice and cards form the handle of the jug.